Overview

MassWine Company was a notable distributor of premium Italian wines in Serbia, playing a pivotal role in introducing a diverse range of high-quality wines to the Serbian market. Specializing in a curated selection of Italian vintages, MassWine established itself as a trusted source for wine enthusiasts and connoisseurs across the country, seeking to experience the rich wine culture Italy is renowned for. Despite its significant impact on the wine distribution landscape in Serbia, MassWine Company has since ceased operations. Its legacy, however, continues to influence the appreciation and consumption of Italian wines in Serbia, reflecting a lasting impact on the local wine community.

The MassWine logo and catalogue

MassWine distributed premium Italian wines in Serbia, and in 2011 I worked on its brand. The logo pairs a vine leaf and grapes with the name in script, with the line Taste the Prestige beneath it. On the catalogue it is embossed in gold on black.

MassWine: the closed black MassWine catalogue on white
MassWine: the MassWine logo, a vine leaf and grapes with the name in script, embossed in gold on a black cover

Inside the wine catalogue

Inside are pages on Italian wines and on the company. Maps place each region, such as Piemonte, and every wine gets its grapes, colour, aroma and taste beside a photo of the bottle.

MassWine: catalogue spread with the Elio Perrone Bigaro and Moscato d'Asti bottles and their tasting notes
MassWine: the catalogue open at its pages on Italian wines and on the company
MassWine: catalogue page with a map of Italy and Piemonte marked in red

The Fratelli Rossini wine brand

Fratelli Rossini was designed from the bottom up. Its crest sets a knight on horseback in a winged shield under a crown, with the motto Essenza degli Dei. The brochure prints it in red on aged orange paper, with a wax seal inside.

MassWine: the Fratelli Rossini brochure standing, red crest and name on aged orange paper
MassWine: inside page of the Fratelli Rossini brochure with a red wax seal
MassWine: the La Tenuta di Fratelli Rossini crest and wordmark in white on black

Bag-in-box packaging

Fratelli Rossini also came in bag-in-box wine: tan boxes for Chardonnay and Sauvignon, a dark red box for Cabernet Sauvignon.

MassWine: Fratelli Rossini bag-in-box wine boxes for Cabernet Sauvignon, Chardonnay and Sauvignon
Fratelli Rossini Wine | Bag in Box. Fratelli Rossini brand is designed from the bottom up.

Gift tube, folder and glassware ad

A black gift tube with a vine pattern carries the logo on a red band. A black folder has a wine glass cut out to show the Italian colours. An ad presents the Cantinarredo glasses that MassWine distributed.

MassWine: ad for Cantinarredo TuttoVino and Multiservice wine glasses wrapped in a red ribbon
Cantinarredo Glass. MassWine was a distributor for Cantinarredo Glass, one of the most famous Italian production companies.
MassWine: black MassWine folder with a wine glass cut out to show green, white and red
MassWine: black wine gift tube with a vine pattern and a red MassWine band

The Fratelli Rossini crest in a cellar and at a tasting

Mockups made in 2026 brand the Fratelli Rossini crest on oak barrels in a wine cellar.

MassWine: the La Tenuta di Fratelli Rossini crest branded on oak barrels in a wine cellar
A mockup of the Fratelli Rossini crest branded on oak barrels in a wine cellar, made in 2026; the crest is the original artwork.

It is also branded on the end of a pine wine crate.

MassWine: the La Tenuta di Fratelli Rossini crest and wordmark branded in dark brown on the end of a pine wine crate in a cellar
A close-up mockup of the crest branded on a pine wine crate, made in 2026; the crest is the original artwork.

It is printed in white on a black gift bag on a tasting counter.

MassWine: the La Tenuta di Fratelli Rossini crest printed in white on a black wine gift bag on a tasting counter at Vinitaly in Verona
A mockup of the Fratelli Rossini crest on a wine gift bag at Vinitaly, made in 2026; the crest is the original artwork.

At a wine fair, it is etched into a tasting glass of red.

MassWine: the La Tenuta di Fratelli Rossini crest, winged shield and crown over the wordmark, etched into the bowl of a crystal tasting glass of red wine on a white tablecloth at a wine fair, bottles and visitors blurred behind
A mockup of the Fratelli Rossini crest etched on a tasting glass at a wine fair, made in 2026; the crest is the original artwork.

Gallery

MassWine: Fratelli Rossini wine brochure cover
MassWine: Fratelli Rossini brochure detail with a goblet drawing
MassWine: Fratelli Rossini crest detail

Details

Years
2011
Location
Serbia, Montenegro

Role

Miroslav Kostić

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