I am a product strategist at Symphony in Novi Sad, Serbia. I joined Symphony as a product designer in 2018 and moved into product strategy in November 2022. Before that I designed web and mobile apps at Vivify Ideas and CounterPath. My first decade, from 2002, went to graphic design, book illustration, film storyboards, game design and animation.
I believe every design needs a purpose, and that purpose is to show what a product does as clearly as possible. I keep things simple and in the right place, so nothing distracts the person using it. I try new technology early, augmented reality and AI above all.
I coach the designers I work with, and from 2021 to 2023 I mentored students at Design Lab. Outside client work I run Propaganda Department, my art and branding studio, and The Skulls Society, my clothing brand, where I experiment freely. I earned my master's degree in visual communications at the Academy of Arts in Novi Sad in 2004.
Skills
- AI and automation: AI in design work, workflow automation, machine learning in UX
- UX, UI and product design: user research, prototyping, wireframing, usability testing
- Strategy: design tied to business goals and measured results
- Creative technology: visual storytelling, generative AI, mixed media
- Design leadership: mentoring, design systems, better ways of working
Tools
Figma, Sketch, Adobe Creative Suite, InVision, After Effects, HTML and CSS (basic), Claude Code, and generative image and video models.
Certifications
Claude Certified Associate, Foundations
Anthropic, 2026- UX Academy Mentor
Designlab, 2021 to 2023
Languages
English (fluent), Serbian (native).
Contact
- Turning user needs into clear, usable digital products.
- I have illustrated professionally since my first commissions in 2002, while I was still at the Academy of Arts.
- My career started in 2002 with graphic design for the FTN environmental society.
- I have mentored many designers moving into product design, notably at Design Lab, and guided junior and mid-level designers at Symphony and Vivify Ideas.
- Alongside my jobs I took on contract and freelance work from 2002 to 2023.
- From 2018 to 2022 I led a team of ten junior and mid-level product designers working for a global consumer technology company.
- I have drawn storyboards for several projects, most notably the feature films Autumn in My Street and The Withering.
- In 2009 I moved from graphic design and art direction into UI/UX design, after I was introduced to Counterpath and its Android mobile development team.
- This department of the Academy of Arts in Novi Sad combines traditional art disciplines with technology and digital media.
Academy Of ArtInstitutionI studied at this art faculty of the University of Novi Sad from 2000 to 2004.- I earned my master's degree in this department of the Academy of Art in Novi Sad, studying here from 2000 to 2004.
- I earned this degree at the Academy of Art in Novi Sad, where I studied from 2000 to 2004.
- I trained at a high school for graphic design, graduating as a technician of graphic design and propaganda.
- I trained at the Bogdan Šuput School of Design in Novi Sad as a technician of graphic design and propaganda.
- These are the ventures I started myself.